#TogetherForEveryMum
A Mother’s Day social awareness campaign for the UK’s largest pregnancy charity. ‘Together for Every Mum’ recognises the huge range of feelings and emotions that Mothers experience during a difficult time. My role in this project was to provide design direction for the creative lead.
Creative direction by Leanne Ainsworth.
Typography and animation style reflects a Mother's journey to recovery.
Typography animation by Nick Lyons.
Softer tints of colour were chosen to convey emotional fragility.